hollywood melon man

Chapter 63 Super Bowl Commercial

Gilbert Jr. had previously discussed with the two producers of the film and suggested that the film should be advertised on the Super Bowl.

Although there is no precedent, the publicity and distribution departments of Disney and Warner both feel that this suggestion is very constructive.

So after a meeting and discussion, the producers asked Gilbert Jr. to cut a thirty-second trailer and put it on the Super Bowl commercial.

This year's Super Bowl halftime show will feature world pop superstar Michael Jackson on the Super Bowl stage for the first time.

In fact, the superstar originally wanted to refuse, but Super Bowl officials told Michael Jackson that the Super Bowl would be broadcast live in many countries around the world.

Michael Jackson turned down Super Bowl arrangements and chose his own songs.

The last two songs are "We are The world" and "Heal the world", conveying one's love to the world.

Another reason is that the Los Angeles Riots that shocked the world had just occurred in Los Angeles in 1992, and the conflicts between various ethnic groups were unprecedentedly acute.

In order to bridge ethnic conflicts, Michael Jackson planned to hold his first concert in Los Angeles in 1993.

At the same time, on the stage of the Super Bowl, we convey truth, goodness, beauty and other beautiful qualities to the United States and the world, and call on everyone to love peace and unity.

It is because of this background that this Super Bowl stage has attracted much attention.

It was almost March or April when the incident occurred, but little Gilbert was not affected much.

The areas where the riots occurred are all gang-ridden communities in Los Angeles, which can be said to be a real-life version of GTA.

But there is no danger to the communities near Hollywood, where security is pretty good.

The day when wealthy communities are also affected will be the beginning of the collapse of North American society. No matter how big the fuss is now, it will not affect its foundation.

As an outsider (thinking of himself), little Gilbert has always had a fun-loving mentality.

The media doesn't pay much attention to him.

On the contrary, those Hollywood stars in Los Angeles fled Los Angeles under the pretext of filming during that time, for fear of being caught by the media.

Whether you answer or not answer this kind of thing is a mistake. No matter what you say, some people will be dissatisfied.

Only Michael Jackson has the appeal and ability to call people to unite.

This matter was revealed, and after the decision was made to advertise in the Super Bowl, Disney quickly contacted the Super Bowl broadcast officials.

Movie trailers are advertised in the Super Bowl. This is the first time that the Super Bowl broadcast officials have received this kind of business.

Super Bowl broadcast officials immediately realized that if the movie achieved good publicity results, the Super Bowl might become an important promotional position for Hollywood movies in the future.

This is actually a good thing for the Super Bowl's brand promotion, so the Super Bowl broadcast officials agreed.

The thirty-second trailer was edited quickly, which was not a difficult task at all for a movie that is full of wonderful scenes.

As a publisher of ads, Disney got several tickets to the Super Bowl.

Robert Egger directly donated the tickets to little Gilbert and asked him to take his family or others to watch it.

Little Gilbert had no interest in American football, but he looked forward to Michael Jackson's halftime show.

So he invited his aunt’s family in San Francisco to watch the Super Bowl halftime show.

Nothing is kept secret in Hollywood, and soon the announcement of "Speed" releasing a trailer at the Super Bowl spread throughout Hollywood.

Many Hollywood companies instantly realized that there is such a trick. Why didn’t we think of it?

Movies that are interested in being released in the summer season quickly contact the Super Bowl broadcasters to get an advertising spot.

But unfortunately, by the time they got in touch, the advertising space was gone.

But it doesn’t matter, it’s just a good time to see how effective the advertisement for “Speed ​​of Life and Death” is. If it goes well, it is estimated that more Hollywood movies will be advertised during the Super Bowl next year. Soon, in February, the Super Bowl was held in Chicago.

Little Gilbert took his aunt and his family to sit in the Super Bowl auditorium. They are VIP rooms, so they don’t have to crowd into the auditorium with ordinary audiences.

But little Gilbert said that to watch the game, you have to go to the auditorium to have the feeling of watching the game.

The game was boring for little Gilbert because he couldn't understand American football.

Little Gilbert thought it would be better to watch Michael Jordan play. Although little Gilbert didn't like playing basketball, he knew a lot of stars and it was no problem to be a Yun fan.

On the contrary, my brother-in-law John Mays watched with great enthusiasm. Although he was not a fan of the two teams, he was very excited.

But as soon as the first half ended and the stage was set for intermission, little Gilbert knew that one of the greatest live performances in pop music history was about to happen.

The show will be preceded by the annual Super Bowl ad show.

At the end of the first half, the number of viewers on TV stations broadcasting the Super Bowl began to increase, and it increased exponentially.

The people on the TV station cheered excitedly. It was really worth it to broadcast this Super Bowl game.

Before the halftime show, the TV station started playing commercials.

Zoe and Doug stayed in front of the TV early. As fans of Michael Jackson, of course they had to watch his performance.

However, the two of them watched the advertisement first.

Every year in the Super Bowl ads, you can see what the popular products of the season are, and they are very interesting to shoot.

I have seen IBM computers, Lauder cosmetics, and Lamborghini supercar commercials before, and they were all very interesting.

Just when Zoe thought the halftime show was about to come, a deafening explosion sounded.

Zoe was startled, and a house was blown away on the TV screen.

"Doug, this looks like a movie trailer?" Zoe couldn't believe it.

The two of them can be considered veteran Super Bowl viewers, but they have never seen a movie trailer released live at the Super Bowl.

At this time, the subtitles flashed, and Doug couldn't help but read out: "The latest work of the director of "Shark Beach" and "Death Comes"...

Zoe, this is a new film directed by Gilbert Jr. "

"Oh my God," Zoe said, covering her mouth, "He actually put an ad in the Super Bowl. No one has done that before."

Looking at the explosions and racing scenes in the trailer, the dazzling editing, and the shots of following the tires, all of this makes people's adrenaline soar.

Doug touched his beating heart and said excitedly: "The trailer of this movie is so exciting and cool. When will it be released?"

With the last explosion, the title of "Speed" flashed, and the release date appeared at the same time: the film will officially land in the North American market on April 30.

After watching the trailer, Doug was still unsatisfied. He said to Zoe: "We must go to the cinema to watch this movie."

"Well," Zoe agreed: "We also need to make a lot of friends and watch it together."

Zoe and Doug were not the only ones across the United States to see the trailer for "Speed" at the Super Bowl. According to subsequent statistics, at least 4000 million viewers watched the Super Bowl during that time period.

This is the influence of Michael Jackson, and the trailer of "Speed" was released before his performance and was seen by so many viewers.

This publicity effect is even better than Disney and Warner expected.

As long as 10% of them are interested in the film, that is a potential audience of four million.

What's more, the trailer edited by Little Gilbert is very exciting, and Disney and Warner are very confident.

(End of this chapter)