hollywood melon man

Chapter 99 Another Super Bowl
  Super Bowl XXVIII was the finals of the 1993 National Football League season, pitting the American League champion Buffalo Bills against the National League champion Dallas Cowboys.

The game took place on January 1994, 1, at the Georgia Dome in Atlanta.

In the first half, the Dallas Cowboys firmly held the advantage with a score of 17 to 8, and running back Emmitt Smith played well.

If the Dallas Cowboys can continue to lead the Buffalo Bills in the second half, they will win their fourth Super Bowl title and Emmitt Smith will be named the Most Valuable Player.

But after the first half, it quickly led to the Super Bowl halftime show.

After Michael Jackson gave the most shocking halftime performance in Super Bowl history last year, this year's Super Bowl has turned into a feast for country music.

Country music stars and bands such as Colin Blake, Travis Treat, Tanya Tucker, and the Judd Mother and Daughter Country Group performed on the stage.

Perhaps it was Michael Jackson's halftime performance that was even better than the game the previous year, which gave the audience more expectations.

Therefore, this Super Bowl halftime show has also attracted much attention from the outside world, and the audience is also looking forward to it.

In order to allow more time for the Super Bowl halftime show and insert more commercials, Super Bowl officials extended the halftime interval from fifteen minutes to twenty minutes.

In fact, at last year's Michael Jackson game, the halftime was as long as 23 minutes.

Mainly, Michael Jackson's entire personal performance process lasted more than seventeen minutes.

Longer time means more ad positions.

As a result, major brands have placed ads in this Super Bowl.

What is different from the past is that after "Speed" released its trailer in the Super Bowl for the first time last year, other Hollywood movies followed suit and began to advertise in the Super Bowl.

Bacher Lutz became interested in the young director Gilbert Jr. after watching "Speed".

In particular, little Gilbert is very active in the media, either hyping up an affair with a certain actress or fighting against animal protection organizations.

A director with such a personality suits Bacher Lutz very well.

After a long weekend, he stayed in front of the TV and watched this Super Bowl. He is not an NFL viewer and generally watches Major League Baseball.

However, I heard that Gilbert's new work "Iron Fist" will be advertised in the Super Bowl this year, so I stayed in front of the TV to watch this Super Bowl.

After lamenting that NFL sports are all barbarian sports, it came to the midfield session that Bacher Lutz was most looking forward to.

Before the halftime show, commercials started playing on the televisions.

Major brands have shown their talents and shot many interesting and creative advertisements.

What is very interesting is that the Super Bowl broadcaster has made an attempt in advertising, which is to put the advertisements of all Hollywood movies together to form a movie advertising time.

After Microsoft's commercial passed, it quickly came to movie commercial time.

The first thing to debut is James Cameron's new film "True Lies." The scenes in the film are as exciting as ever, with explosions, car chases, and Harrier fighter jets.

Arnold Schwarzenegger's appeal is also strong enough, and the scene where Jamie Lee Curtis takes off his clothes lasts only a few seconds, making male movie fans want to find out.

This movie is already on Bacher Lutz's summer viewing list, and he plans to invite a few friends to go to the cinema to watch the movie.

But Bacher Lutz found that this movie has a bit of a "Speed" style.

For example, the perspective of following the tires and the first-person perspective of the protagonist himself are very similar to "Speed".

James Cameron has said in previous interviews that he really likes the expression of action movies in "Speed" and it gave him a lot of inspiration.

Perhaps these shots are the result of inspiration!

After that, trailers for films such as "Coal Pursuit", "Ultimate Witness" and "Forrest Gump" were released.

The trailers for the film were attractive, but they weren't what Bacher Lutz wanted to see.

The intermission commercial break was almost over, and Bacher Lutz was so anxious that he thought he wouldn't see the trailer for Gilbert Jr.'s new movie.

But at this moment, there was a loud noise from the TV speakers. Bacher Lutz blinked and saw a mechanical arm being pushed into the audience by a black cow.

I also know the little girl Bacher Lutz in the audience. She appeared in "Speed", but I don't know her name.

"Wow!" I know why, Bacher Lutz just wanted to say wow anyway.

The trailer then released more images, including the details of the robot. The gears and parts on it are all clearly visible.

As soon as the screen changed, a short robot was knocked out with one punch. Bacher Lutz couldn't help but jump up and said "cool".

Then there is the mixed editing of the screen, with Bruce Willis playing the male protagonist Charlie and Ryan Gosling playing the young male protagonist Max.

Naomi Watts, who was still playing a supporting role in the last movie, directly became the heroine Bailey this time, and the arrogant second-generation rich daughter also appeared.

But what attracted Bacher Lutz the most was not the human actors, but the robots.

The feeling of punching steel in the boxing ring and the fierce collision made Bacher Lutz think this movie was pretty good.

Even after just a few dozen seconds of the trailer, Bacher Lutz felt that he was completely in love with this movie. Robot fighting is so cool. He must go to the cinema to watch this movie once... no, twice.

Bacher Lutz was not the only one who also thought the trailer was good. Lewis, who was also a fan, excitedly shook Salati Merton's shoulders and said, "Salati, have you seen it? It's really cool."

"I see, I see, stop shaking, I'm dizzy." Salati Merton slapped Lewis' hand away.

They watched the Super Bowl in a bar, not looking forward to the game.

But when the trailer for Little Gilbert's new movie came on, they all raised their glasses.

Now that the trailer has finished playing, the next time we see news about this film, we will probably have to wait until other trailers or the summer release.

By the time the halftime show started, Lewis wasn't interested in country music and was chatting with his peers.

"Lewis, this school year is over and we have graduated. What are you going to do?" someone asked,

Lewis thought for a while and thought: "Maybe I will become a photographer. I have always wanted to go to Africa to photograph lions."

"Haha, okay then, I wish your dream will come true. Sarati, what about you?"

"I may have to continue my studies," Sarati said, "but I plan to set up a film fan organization, what about it? Are you interested in joining?"

Lewis became interested: "Count me in..."

Companions were very interested and joined Salati Merton, a yet-to-be-established fan organization.

In this way, Little Gilbert's fan organization was established in this small bar.

The promotional effect of the Super Bowl is still good, but compared with last year, it is still far behind.

Mainly, last year it was Michael Jackson, and this year it was a country singer that even little Gilbert didn't recognize.

Moreover, last year only one Hollywood movie advertised in the Super Bowl, this year there are more.

To use the parlance of the traffic circle in the previous life, the traffic and popularity that originally belonged to one movie were divided up by other movies.

After the Super Bowl, the film entered the normal rhythm of promotion and release. In early February, Gilbert Jr. had basically completed all post-production of "Iron Fist".

Special effects shots, soundtrack interludes, sound effects design and other aspects have been perfected.

Before attending the Oscars, Gilbert Jr. edited a one-minute-and-thirty-second trailer, which was placed in major commercial plazas and played repeatedly on the big screens of movie theaters.

The advertisement on the TV platform is a separately edited version of the 30-second trailer.

Advertisements on TV should not be too long, and in this day and age it is rare to see movie commercials that are as long as two minutes.

Basically, it is about thirty seconds to one and a half minutes, highlighting a short and concise one.

The two-minute and three-minute trailers that became common later gradually began to appear after the development of Internet video.

But in this era, the technical difficulty of playing a high-definition video over the Internet is not low.

So now the Internet is basically filled with text and picture information, which is not as enjoyable as watching trailers on TV.

However, this does not prevent "Iron Fist" from releasing some stills and introduction materials online.

Because the two Internet companies invested by Gilbert Jr. were still in their infancy, "Iron Fist" finally posted the behind-the-scenes information of the film on IMADB.

Originally, volunteers posted various information on IMDB.

After the entry of "Iron Fist" was established, this was the first time that a film official took the initiative to update the information of his own film. This was something that the IMDB operation team did not expect.

Because of the action of "Iron Armor", the wave of traffic brought by it directly overwhelmed the IMDB page.

IMDB had to find ways to rent more servers, and also planned to start commercial operations.

The Internet movie database, originally established as a hobby, eventually inevitably moved towards commercial operation.

This is actually normal, because hobbies alone cannot support the high operating expenses of a website.

Within days of setting up the company, IMDB received $500,000 in venture capital.

This money was invested by Gilbert Jr. in IMDB through his own wallet investment company.

Gilbert Jr. believes that investing in IMDB is also investing in the future.

In the future, the Internet publicity position will definitely be more useful than both TV and offline advertising, and this has been proven in previous lives.

While he was busy finishing the final work of the film and promoting it, little Gilbert also paid attention to the progress of the two start-up companies he invested in.

After several months of development, Elihu Lyon and several of his college classmates completed the construction of the Banana website portal and the development of the search engine.

(End of this chapter)