Dominating Hollywood: Starting with Scarlett

Chapter 26 Contract reached
  Although Maroni rejected the idea, Tang De's expression didn't seem to be affected at all. Before he could speak, his good brother Jimmy took the lead.

"But I think Tang De's creativity is more direct and can hit the audience better." He pointed at himself: "I usually eat ketchup, why don't I buy those seasoned ketchup because they give me the feeling of fake , not made from tomatoes at all, which is why I chose Heinz.”

"But you can only speak for Heinz loyal customers, right?" Maroney retorted: "We are facing a completely new buyer now, they don't know what Heinz has, they only know its ketchup. We It’s about reaching these new buyers, isn’t it?”

"But if it were me, I definitely hope that advertising can give me what I want directly." Jimmy spread his hands and looked speechless.

Apollyon was also a little embarrassed: "I think what Jimmy said makes some sense."

Seeing that Apollyon was wavering, Maroni could only raise his fists: "Okay, let's vote! Raise your hands if you think my idea is acceptable."

Apollyon and himself raised their hands, while Donde and Jimmy just watched.

"Damn, I should have called one more person."

This is the shortcoming of the four-person parliament, and Maroni is a little helpless about it.

"So why not let customers make a choice?" Tang De spread his hands and looked speechless.

"What do you mean? Are you asking customers to see two ideas?" Maroney asked doubtfully.

"Why not?" Tang De was noncommittal: "Just say that we attach great importance to our customers and have come up with two sets of plans, can't we?"

"Okay, but this will make us very passive in front of customers." Maroney's expression was somewhat reluctant.

"Let's do it this way." Tang De didn't bother to argue with him and decided directly: "Let the customer decide!"

Half an hour later, Tang De and Jimmy were sitting in the restaurant eating.

Jimmy couldn't help but complain: "Look at that slut, a brand new buyer in one bite, come on, who doesn't eat ketchup in America."

He picked up the restaurant's ketchup and squeezed a big dollop of it onto his fries, then reached out and stuffed the fries into his mouth: "This tastes definitely not Heinz. There is no tomato flavor at all, only sweetness!"

"So Heinz must be having a headache now that its market share is constantly being occupied by these seasoned ketchups." Tang De raised his eyebrows: "This is also the reason why they invited bids. It's a pity that Maroney didn't realize this."

"Just watch, he will definitely make a fool of himself in front of his customers!"

After dinner, Tang De rushed back to the Bronx and met Giorgio, Vice President of Republic Records, in a coffee shop.

He had changed into a blue shirt, but it was still well ironed.

But his expression was not as relaxed as the first time they met. It seemed that after talking to Badman about SBK, he was also worried about Raymond's new song promotion strategy.

After seeing Tang De, he said hello and then asked: "I heard from Badman that you have an idea for publicity?"

"That's right." Tang De picked up the coffee and took a sip, then frowned, bitter as hell, but he had to say that only in this way could he feel more realistic about his current life.

"If you don't like it, you can add sugar." Giorgio raised his cup and whispered, "Actually, I also added three packs."

"Hahaha." Tang De and him laughed in unison, and then went straight to the point.

"I have an idea, but in fact, whether this single is successful or not has nothing to do with me. I found you just because I think you are more eye-catching than that Edmund." Giorgio nodded slightly, He could feel that Tang De was communicating with him in an equal manner, rather than asking for anything. But it has to be said that Giorgio was able to accept this attitude when faced with a MV director who was accomplished in color and could make the texture of the song even better.

"I also hate that Edmund, who has always been known in the industry for his arrogance, but he was right when he said that the idea of ​​fake names for publicity is no longer appropriate."

Giorgio stirred the coffee and continued: "If we continue this publicity strategy, then you will see major radio stations expose Raymond's real name and the song "Beast Star" he once released. By then, fans They won’t buy it.”

"So we have to do the opposite." Tang De's seemingly simple words made Giorgio frown instantly.

"What do you mean? The other way around?"

"We'll talk about the specific ideas later..." Tang De deliberately put it off: "Let's talk about the remuneration first."

"Oh~ please!" Giorgio's entire facial features were gathered together in discomfort. It was obvious that Tang De's restraint made him feel a little empty. However, out of professionalism, he still seriously thought about how much compensation he should give Tang De.

Finally, before Tang De almost finished his coffee, he finally made up his mind and said, "Four percent."

"what?"

"I mean, 4% of the share of song sales." Giorgio did not continue the lawsuit and directly stated his bottom line: "This is the maximum range after discussion between Badman and I."

Giving Tang De 4% means that each party has to contribute 2%. Although it is not much, it will not be a small number once sales increase.

The best way to make a person work hard is to tie him to a small boat of profit. People in the same boat will naturally spare no effort for the same goal.

And Tang De was also very satisfied with the "reward" in Giorgio's words. He liked Giorgio's directness and straightforwardness.

"That's it, let me talk about this publicity method first..."

After Tang De finished speaking, Giorgio looked surprised. He didn't expect Tang De to have such ideas in publicity.

"It's amazing! Tang De, you should do publicity. How did such a genius idea pop out of your head?"

Giorgio picked up the cup, clinked it with him, and said with a smile: "I feel that everyone in our company should learn from you. God, it's so exciting. I'm already looking forward to it just listening to it."

"Only in this way will Edmund's plan come true."

"That's right. He thought we were going to follow the script? No, we were going to do it the other way around. That's how it should be."

The two hit it off and went to Attorney Kirk's office. After Attorney Kirk drafted the contract, they signed the agreement.

Not long after, Tang De also received the news that Giorgio and Badman had signed the music copyright.

They have decided to release the new single on this Thursday. Since the Billboard charts change on Tuesday, they can use five days to accumulate sales and on-demand volume. By then, it will be directly parachuted to the front of the Billboard, which will also have better promotion significance for the song. .

But the most urgent thing at the moment is not this matter, but the creative campaign of Heinz Advertising.

Jimmy is already helping Tang De prepare the advertising materials. After all, he is really looking forward to Tang De defeating the proposals of Maroney and several other companies in the speech tomorrow and convincing Heinz Company.

(End of this chapter)