Dominating Hollywood: Starting with Scarlett

Chapter 57 Secretly Targeting
  IPG advertising creative company.

After a group of people gathered around a round table and watched the advertisement played on the big screen, creative director Seager put his hands on the table into fists and said solemnly: "We are now challenged, Figs, tell me!"

The sales representative on the side, Feiges, said with a serious face: "Since this advertisement became popular, the sales of Chia's baked beans have tripled continuously, and now they have even expanded several product lines. And as far as we know, They have signed an advertising cooperation with Supreme Creative for three consecutive years.”

"In addition to Chia's, there is also Heinz. They also signed a three-year advertising contract with Supreme Creative."

"This means that two big pieces of our food advertising business have been taken away right under our noses!"

Yes, both Heinz and Chia's used to have IPG in charge of advertising creatives, but obviously they didn't do a good job, and they didn't compete with Ogilvy and Supreme in advertising campaigns.

"But that's not the most fatal thing. The most important thing is that the top companies in the U.S. food industry have begun to notice the supreme idea, and some companies have expressed their wishes to it. As far as I know, Dove, KETTLE potato chips , Lay’s potato chips and other brands have already contacted them.”

"Where did you get the news? Is it from within Supreme Creative?" Ross, the food advertising manager opposite, asked.

His expression was the most uneasy of all, because every name was a project that his company was currently responsible for. If these brands really chose to cooperate with Supreme Creative, wouldn't he be drinking from the northwest wind?
  So he especially hoped that Figes would give him a positive answer.

Unfortunately, Figes shook his head: "I asked this from the business teams of each brand, but as you know, they are just the high-level microphones and cannot change the decision. So if nothing else, wait for the cooperation of these brands Once the deadline is reached, we will inevitably face fierce competition for supreme creativity.”

Sigg tapped his fingers on the table and made a sound, drawing everyone's attention: "This matter is a matter of life and death! The food industry is the most important sector of our company. Although we have lost some customers before, they often only take A single collaboration. But this time is different! Ross, they signed an annual cooperation with Supreme Creative!"

"You all know what this means without me saying more! This is taking food from our mouths! This cannot be tolerated!"

"So... the board of directors has decided that this year's year-end bonuses for everyone in the food department will be reduced by half! Listen, if you let the supreme creativity steal another customer! I will cancel your bonuses! Let you get out one by one! do you understand!"

"Yes!"

Sigre acted resolutely and directly informed the top management of the decision.

Being scratched by his eyes, everyone's nerves became tense. Of course, the planners of the food department felt as if they were mourning their heirs. People in other departments were gloating about the misfortune and had heavy expressions on their faces.

"Fortunately, Supreme Creative only took the food department's cake. Otherwise, if it were my department, wouldn't my year-end bonus also have to drop?"

All the migrant workers present had this idea.

Sigg looked at the people in the conference room and felt that the air was about to solidify, so after finishing speaking, he asked them all to leave, leaving only Figgus and Ross.

"Fagus, the momentum of Supreme Creative has been very strong recently. I want you to investigate this company carefully! Including its founders, investors, and its current scale! In addition..."

Sigg paused for a moment, then lowered his voice and said slowly: "To bribe some of them, I want to know their movements. It would be better if I could know their ideas in advance!"

"But what conditions are we going to offer, Hig?" Figgus didn't dare to make a decision on his own.

"Conditions? Job, position, money, anything he is interested in!"

"No problem, leave it to me." Figes nodded and agreed.

After Sigg finished explaining these things, he looked at Ross who was frowning: "I don't care what you do, I only care about this year's performance! You will go to the next customers personally. We cannot accept the loss of any more customers." ! Do you understand!”

"Understood, Sig, I will strictly control the creative department next, let them carefully study the brand company's business philosophy and products, and produce advertising plans that meet customer needs!" "That's not the point! Ross, the point is new forms! New Creativity! It needs to be a hit! Understand! We haven’t had an advertisement like Jia’s for a long time! Analyze it one by one for me! Learn from it! Understand!”

"understand!"

Ross walked out of the conference room sweating profusely, straightened his clothes, put on a stern expression and returned to his department.

Meanwhile, Lion Advertising.

Apollyon and Maroni, as well as two new advertising planners, also saw this advertisement.

"Supreme Creativity? That's an arrogant name, but the creativity is pretty good." Maroney took a sip of his coffee and looked at the two young white men in front of him.

"Phoebe, Torion, can you be creative like this?"

"I don't think it's difficult." Phoebe looked confident, with the energy of a newborn calf who is not afraid of tigers.

"We can make some minor changes to his ideas and apply them to new customers." Torion looked more rational, wearing glasses and looking like a science man.

"Very good, then go ahead and do it. The company has recently received many small and medium-sized customers. I will distribute the opportunities to you evenly. Whoever can do the best will get a 3% bonus for the entire project. .”

"clear."

The two young men walked out happily.

Maroni turned around and looked at Apollyon with a showy face: "Look, they are the talents the company needs, not the big mouths of lions like Tang De and Jimmy!"

Apollyon nodded: "It does look very confident, which is a good thing. Tang De was also very confident at the time. But are you sure they can come up with a better idea than this?"

Although his directing skills are not up to par, he is still an old assistant director who has been immersed in Hollywood for many years. He can still tell what is good, what is bad, and how difficult it is.

No matter how hard he tried, he couldn't think of any picture or sentence in this advertisement.

It felt like I had no idea what to do when faced with the ideas Tang De gave me.

Maroni shrugged: "It's not important. Our current customers are not big brands like Chia's anyway, right? But Apollyon, will the cigarette brand you mentioned really let us participate in the advertising campaign?"

"Of course, their person in charge is an old acquaintance with me, and I am confident that I will get this opportunity. It will be up to you then, Maroni."

"Don't worry, I will take down this advertisement with Phoebe and Torion."

"That's good. I'm going to be the assistant director on the set recently. I hope to see your success when I come back."

"Of course! Tang De and the others will regret leaving this company, I promise!"

　Thanks to 6ah 66, Law of the Wasteland, Book Friends 20220214180439434, and Yinsai God for the reward

　　
  　
  (End of this chapter)